Market Expansion Research

Prairie Sky Chamber of Commerce
Warman, Saskatchewan, Canada
Executive Director
Preferred learners
  • Anywhere
  • Academic experience
Market research Competitive analysis Customer segmentation Market expansion Marketing analytics
Project scope
What is the main goal for this project?

Regional Business analysis for the economic growth of the Prairie Sky Chamber of Commerce region.

What tasks will learners need to complete to achieve the project goal?

Research the businesses within the Prairie Sky Chamber of Commerce region, identify the existing industries, short falls. Identify opportunities, interview & perform surveys to gain an understanding of the scope of business available and areas that need to be filled...SWOT analysis. Develop a plan and make recommendations for furture economic growth & development.

How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What are the businesses in the region and where are they located?
  • What products and services do they provide? What are the unique features/products they offer
  • What market do they currently serve?
What skills or technologies will help learners to complete the project?

it will be beneficial to be familiar with:

  • Competitive analysis.
  • Market research.
  • Environmental analysis.
  • Basic Excel knowledge.

Nice to haves for students include

  • Experience in marketing research and/or analytics.

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.

About the company

Prairie Sky Chamber of Commerce supports the regional businesses by providing information, resources and learning opportunities to assist the entrepreneurs in achieving their goals. The chamber also recognizes and celebrates their successes.