Bucket.ca-Marketing Strategy
Project scope
Categories
Market research Advertising Sales strategy Social media marketing Marketing analyticsSkills
marketing strategies promotional strategies marketing market researchWe are looking for someone, or a team of individuals to make recommendations on an ideal marketing strategy for our organization. Bucket.ca is a start-up bucket list creation tool and tour operator currently in the process of advancing our website out of the beta stage. We would like your students to analyze our service offering and website in order to recommend an optimal marketing plan
Deliver a report by the end of the project outlining the optimal promotional strategy for bucket.ca that includes information on the promotional strategy, the cost of the strategy, the projected volume of customer exposure the strategy will deliver, the timeline for implementing the strategy, and viable alternatives to the recommended strategy, if any. We would also like to see market research done assessing our service offering, the competitors in our industry, and a compiled analysis indicating what kind of trips will be most profitable for us. As part of the process we would like to see students do a large survey of medium to high net worth individuals to assess the level of demand for our service.
We will have a project coordinator available to the students by email on a daily basis to assist with ideas or any questions the students may have.
Our project coordinator will be available for at least 1 hour per week to meet with students and address questions and discuss ideas.
About the company
Bucket.ca is a start-up travel agency, tour-operator, and bucket list website all in one. At Bucket.ca we are currently working on developing our website and mobile platform after launching the beta in early June, 2022. Our platform will offer a number of different services:
-Bucket.ca will give users the opportunity to make personalized bucket lists using our websites interactive bucket list application. With this feature our platform will allow users to interact with other people that have similar bucket list goals.
-Bucket.ca will give users the opportunity to plan trips so that they can accomplish their travel related goals.
-Bucket.ca will offer pre-planned activity dense bucket list adventures in which users have the opportunity to fly on a private jet to bucket list locations.