Zappy Books, a company specializing in bookkeeping solutions, seeks to enhance its digital marketing strategy to increase brand awareness and customer engagement. The project involves analyzing current digital marketing efforts, identifying areas for improvement, and proposing actionable strategies. The team will focus on leveraging social media platforms, optimizing content for search engines, and exploring new digital marketing channels. The goal is to create a comprehensive digital marketing plan that aligns with Zappy Books' brand values and targets its key demographics. This project provides an opportunity for learners to apply their knowledge of digital marketing principles, data analysis, and strategic planning in a real-world context.

Key tasks include:

- Conducting a SWOT analysis of Zappy Books' current digital marketing efforts.

- Researching and identifying emerging trends in digital marketing relevant to the book industry.

- Developing a strategic plan with clear objectives and tactics to enhance digital presence.

The project deliverables include a detailed digital marketing strategy report and a presentation summarizing the findings and recommendations. The report should outline the proposed strategies, expected outcomes, and a timeline for implementation. Additionally, the team will create a sample content calendar and mock-up social media posts to illustrate the proposed strategies in action. These deliverables will provide Zappy Books with a clear roadmap to enhance its digital marketing efforts.