Product Marketing (strategy)

Closed
Montage
Langley, British Columbia, Canada
Cecilia Reusch
Founder
1
Project
Academic experience
80 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Digital marketing Community engagement Event planning Marketing strategy Social media marketing
Skills
marketing strategies target audience product marketing marketing digital content creation product strategy mentorship
Details

Montage has a goal to bridge gaps between generations. We serve young women across North America by producing a podcast and mentor matching. We have a social media community of over 800 members as well. We believe in the next generation and want to include them in our digital content creation and strategy efforts.

Our founder, Cecilia comes from a marketing background in CPG, Agency, start-up, and tech sectors. Mentoring students is one major benefit of the projects we are looking for support in.

Growing our newest product ideas is next on our goals for 2023. We aim to launch one of the following:

- Social Media Manager physical planner (we have a confirmed publisher - but want more strategy behind the launch)

- Mentor conversation cards (similar to we are not really strangers but for students, teachers, employers etc)

Students will take ownership in:

  • Familiarizing with our target audience + product research
  • Creating a campaign for lead gen and sales
Deliverables

By the end of the project, students should demonstrate:

  • An understanding of presenting a campaign strategy
  • Capabilities in: product launch or product strategy to go to market

Final deliverables should include:

  • Marketing strategy
  • Competitor research
  • Campaign concepts
Mentorship

Sub-Project task assignments based on students desired portfolio needs. We will provide:

  • Professional reference
  • Coaching calls for:-corporate job prep-your professional social presence-freelance work/starting your own business
  • Linkedin shoutouts
  • Resume review
  • Podcast feature
  • Support with pricing your services or balancing work/life
  • Be recommended for contract gigs
  • Mentor in the marketing and digital marketing space

About the company

Company
Langley, British Columbia, Canada
Education

Montage was created to bridge the gap between generations.

We facilitate conversations, share resources, match mentors, and host workshops in high schools across North America.