We are working on developing new advertisements that will appeal to audiences who might be interested in our courses. Our desire is to create new ad campaigns through digital media, particularly on social media platforms such as Facebook. Examples including creating video ads that are appealing to the consumer and eye-catching logos or brochures. There are many possibilities but ultimately we want content that will help promote people to get their ultrasound education through our business.

We believe this project will require:

• Defining our brand voice and values to translate into ad campaigns.
• Developing variations of promotional materials such as course logos and brochures.
• Creating digital content such as videos that will further promote upcoming courses and events.
• Researching our competitors to determine a unique, but correlated design.
• Researching our brand’s history and vision to develop a consistent visual representation. 

We want to have materials that are provide a positive and professional portrayal of our organization that can be used consistently across a variety of media.