Strategic Sales Prospects and Economic Analysis

Closed
CareerNiche
Mississauga, Ontario, Canada
Christian Smith
CEO
(41)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Data analysis Market research Customer segmentation Social sciences
Skills
target market warning systems sales prospecting economic indicators financial services economic analysis offshoring sales research surveys
Project scope
What is the main goal for this project?

10 students to work on this program preferred.

The focus for each team will be a different vertical industry and sector approach. Some will be Automotive Parts, others will be Financial Industry banks and financial firms.

We need assistance developing an outreach process for our B2B Corporate Outplacement Sales Division.

The project may include, but is not limited to:

Identifying new potential accounts.Compiling relevant market information to explore the following:

1. Manufacturers moving plants overseas (offshoring) to cheaper labor nations likeChina

2. Industries likely to experience disruptive forces / disintermediation from new players like uber or Airbnb or Auto sector disrupted by Tesla's EVs.

3. Restructuring due to other Market downturns due to black swan events like Covid-19 or other variants and viruses.

4. Analyses Competitive SWOT blindspots trends for companies that have not stayed competitive.

5. Industry Sector analysis and list building of prime corporate prospects.

What tasks will learners need to complete to achieve the project goal?

The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

1. We are looking for those wanting to use various software tools to identify good corporate prospects for our outplacement business.

2. We are looking to set up economic indicators for early warning systems for downturns in the labour market or risk off periods when High tech companies will be reducing staff.

3. Setting up Dashboards of indicators for market downturns in general for different sector analysis.

4. Requiring surveys of corporations to look at those considering layoffs to be designed with best practices.

The end result is a 360 degree view of sentiment and indicators to determine likelihood of near term to medium term layoffs in employees across the country. These are sales prospects for our company's b2b outplacement division.

How will you support learners in completing the project?

We will give direction and mentorship on the interaction of b2b with career transition and coaching services.

We will show them sources for research to consider to gather primary and secondary research using our polling software and various other sources.

About the company

CareerNiche is the Pioneer in the brand new category of Professional Career Transition Marketing and Organizational Change Management. We perform in the b2b Outplacement Coaching, Training and Consulting Services with Enterprise level Corporations and b2c Career Transition space for job seekers and career driven individuals. On the consumer (b2c) side, we are there for the lifelong career journey, helping driven, career - focused individuals who want to turbocharge their career success through proper personal branding and self-marketing for career, life and work advancements and transition. We prevent clients from living someone else's dreams for their future or being in a job or industry that no longer excites them. Next, with regard to career advancement or job searches or pivots from corporate to entrepreneur, we are there for client's entire career life cycle. CareerNiche recognizes the blurred lines between employees toggling between freelancers or contract gigs. We help clients gain a real advantage. You can help change our clients' careers and lives after job loss.