Strategic Planning for Revvitalize Automotive Inc.'s Digital Marketing

Project scope
Categories
Market research Competitive analysis Customer segmentation Digital marketing Marketing strategySkills
target audience digital marketing resource allocation business metrics performance metric competitive analysis consumer behaviour key performance indicators (kpis) audience segmentation strategic planningDevelop a Comprehensive Digital Marketing Plan: Create a detailed, data-driven digital marketing strategy tailored to Revvitalize Automotive Inc.’s goals, target audience, and industry landscape.
Identify Key Channels and Tactics: Determine the most effective digital channels (e.g., social media, SEO, PPC, email marketing) and marketing tactics to reach and engage potential customers.
Establish Performance Metrics: Define key performance indicators (KPIs) to measure the success of the digital marketing strategy and guide future efforts.
Market and Competitor Analysis
- Task: Conduct a comprehensive analysis of the automotive market, including competitor strategies and customer behavior trends.
- Deliverable: A market research report highlighting opportunities and threats, along with competitor analysis.
Audience Segmentation and Persona Development
- Task: Identify and segment Revvitalize Automotive Inc.'s target audience, and develop detailed buyer personas.
- Deliverable: A set of buyer personas representing the target audience, with insights into their needs, preferences, and online behaviors.
Digital Channel and Tactic Selection
- Task: Evaluate potential digital marketing channels and tactics to determine which are most aligned with the company's goals.
- Deliverable: A strategic outline detailing the recommended digital channels and tactics, including expected outcomes and rationale for selection.
Strategic Roadmap Creation
- Task: Develop a roadmap that outlines the strategic initiatives, timelines, and resource allocation for implementing the digital marketing plan.
- Deliverable: A comprehensive digital marketing strategy document, including a phased implementation plan and KPIs for success.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Revvitalize Automotive Inc. is a proud Canadian start-up serving the Canadian market. We are an online marketplace where customers can find and purchase used car parts locally from a plethora of high-quality aftermarket suppliers in Canada. We cooperate with auto wreckers and recyclers around the country to provide our customers with only top-notch services.