Communications & Marketing
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams.
The primary focus for the student will be:
- Marketing Communications - Recommend changes to PR materials; create an integrated marketing campaign to bring awareness of our monthly seminars, webinars and help promote small businesses in our ecosystem
- Market Research - Investigate our competitive landscape; identify expansion opportunities; identify key messaging for to help us maintain a sustainable startup ecosystem presence
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, and impactful case studies.
- Strategic Social Media Marketing - Helping us grow our current social media presence and/or other current communication channel(s);to help expand our online presence and increase engagement by creating useable social media and blog posts.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic through search engines and alternate channels
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach a wider audience, and effectively promote our brand through compelling content.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Assist with outbound email marketing campaigns as needed through creation of templates (MailChimp)
- Content design development, including social posts, blog posts or LinkedIn articles.
We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, company slack, email)
Primary contact: Melloney Campbell, Startup Peel Community Leader
Secondary contact: (Name, job title)
- What is the main goal for this project?
-
Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams.
The primary focus for the student will be:
- Marketing Communications - Recommend changes to PR materials; create an integrated marketing campaign to bring awareness of our monthly seminars, webinars and help promote small businesses in our ecosystem
- Market Research - Investigate our competitive landscape; identify expansion opportunities; identify key messaging for to help us maintain a sustainable startup ecosystem presence
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, and impactful case studies.
- Strategic Social Media Marketing - Helping us grow our current social media presence and/or other current communication channel(s);to help expand our online presence and increase engagement by creating useable social media and blog posts.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic through search engines and alternate channels
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach a wider audience, and effectively promote our brand through compelling content.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Assist with outbound email marketing campaigns as needed through creation of templates (MailChimp)
- Content design development, including social posts, blog posts or LinkedIn articles.
We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, company slack, email)
Primary contact: Melloney Campbell, Startup Peel Community Leader
Secondary contact: (Name, job title)
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
We are available to provide mentorship including exposure to ecosystem partners - may lead to other opportunities for students
About the company
- http://startuppeel.ca/
- 0 - 1 employees
- Non-profit, philanthropic & civil society
Startup Peel Community is a is a grassroots driven movement in Peel, Ontario bringing together people passionate about collaboration, innovation and learning. Our mission is to get people together to support one another (in both success and failures) as we create fantastic new companies in Peel. We are made up of entrepreneurs, technologist, designers and intrapreneurs who work for other organizations. Organizations, mentors and SMEs are also a big part of the support of this community.