Destination Brides LLC aims to expand its reach by repositioning its brand to appeal to Gen Z and multicultural audiences. The company seeks a comprehensive marketing communications campaign that aligns with the values and preferences of these target demographics. The project involves developing a strategic content plan leading up to the Winter 2026 Destination Wedding Expo. The goal is to enhance brand visibility and engagement among younger and diverse audiences, ensuring that Destination Brides is perceived as an inclusive and modern choice for destination weddings. The project will require analyzing current market trends, understanding the cultural nuances of the target audience, and crafting messages that resonate with them. The campaign should leverage digital platforms and innovative content strategies to maximize impact.

The student team will deliver a complete marketing communications plan and a supporting content strategy aligned with Destination Brides’ multicultural and Gen Z audience. Deliverables should include: a clear brand messaging framework, target platform strategy, content calendar, and creative engagement tactics. Students will also provide sample campaign assets such as TikTok/Instagram Reels scripts, carousel posts, influencer pitches, and blog/social copy. The campaign should reflect luxury, inclusivity, and emotional storytelling. A final presentation summarizing the strategy, process, and key outcomes is required.