Market Analysis for Worlds Best Cream Copper Pain Relief Products
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Project scope
Categories
Market researchSkills
marketing strategies market analysis pain management market development pricing strategiesThe goal of this project is to conduct a market analysis for Worlds Best Cream's copper pain relief products. This will involve several different steps for the students, including:
- Analyzing the current market for copper pain relief products.
- Researching customer preferences for copper pain relief products.
- Identifying potential competitors and analyzing their products.
- Developing a marketing strategy for Worlds Best Cream's copper pain relief products.
- Assessing the potential for growth in the copper pain relief product market.
- Developing a pricing strategy for Worlds Best Cream's copper pain relief products.
By the end of the project, students should demonstrate:
- Understanding of the current market for copper pain relief products.
- Understanding of customer preferences for copper pain relief products.
- Identification of potential competitors and their products.
- Development of a marketing strategy for Worlds Best Cream's copper pain relief products.
- Assessment of the potential for growth in the copper pain relief product market.
- Development of a pricing strategy for Worlds Best Cream's copper pain relief products.
Final deliverables should include:
- A written report explaining the market analysis and findings.
- A presentation summarizing the market analysis and findings.
We will support learners within this project by setting aside time weekly or bi weekly for communication, education on our brand and answering any questions. We will provide access to any data or tools needed, as well as product samples of WBC products.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Worlds Best Cream (WBC) is a Canadian-made, family-owned and run business that specializes in natural copper pain relief products.
WBC is distinguished in the market for being the first to offer copper pain relief in a topical form that our bodies can effectively absorb. This unique quality sets us apart from other pain relief products available. WBC comes highly recommended by numerous chiropractors, physiotherapists, and massage therapists across Canada.
For thousands of years, copper has been recognized for its many health benefits from increasing energy levels to reducing pain associated with swelling, inflammation, and arthritis, but recent studies have shown that only a very small percentage of the population consumes the recommended daily intake for copper.
Worlds Best Cream: A copper arthritis cream designed with a gentle formulation for arthritic hands, free from any strong odors or cooling effects. (NPN number: 80060218)
WBC Terminator: This roll-on applicator contains 20% essential oil, along with camphor and menthol, providing an instant cooling/icy effect for sore muscles, strains, and sports injuries. (NPN number: 80079079)
WBC Copper Bath Soak: A relaxing aromatherapy bath soak infused with copper, available in three invigorating scents: lavender, lemongrass, and eucalyptus.
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