Marketing Internship (eCommerce Website SEO - Ubersuggest) Level UP
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
1) On-Boarding and Training- Gain familiarity with the context (company strategy and goals, competitive landscape, industry trends) and update the competitive analysis to reflect recent changes.
2) Behavioral Assessment – Interns will be given access to Werrv's management tools to analyze customer behavioral patterns and identify opportunities to improve conversion rates (CRO) and critique our advertisement campaign focus. Based on recommendations, interns will be given an opportunity to test hypothesize to improve results through A/B testing of content, preparing customer online surveys and other means.
3) SEO Improvement Plan - Review Werrv's existing SEO Improvement Plan for both Domain Authority and Page Authority which will be shared with Interns. Interns will be involved in executing SEO improvements, including content creation in the form of blog posts, buyers guides and SEO meta tags for Collections.
- What tasks will learners need to complete to achieve the project goal?
-
- Introduction - Meet the CEO, gain familiarity with company goals, competitive landscape, industry trends. Brainstorm ideas.
- Prioritize & Planning – Working from a scope document, research alternatives and plan approach to solving the business requirements.
- Implementation – Projects agreed above will be developed and implemented live and, where possible, data will be collected and analyzed to provide real-time feedback. The list of opportunities so we'll match the projects to candidate interests and skills.
- What is the main goal for this project?
-
1) On-Boarding and Training- Gain familiarity with the context (company strategy and goals, competitive landscape, industry trends) and update the competitive analysis to reflect recent changes.
2) Behavioral Assessment – Interns will be given access to Werrv's management tools to analyze customer behavioral patterns and identify opportunities to improve conversion rates (CRO) and critique our advertisement campaign focus. Based on recommendations, interns will be given an opportunity to test hypothesize to improve results through A/B testing of content, preparing customer online surveys and other means.
3) SEO Improvement Plan - Review Werrv's existing SEO Improvement Plan for both Domain Authority and Page Authority which will be shared with Interns. Interns will be involved in executing SEO improvements, including content creation in the form of blog posts, buyers guides and SEO meta tags for Collections.
- What tasks will learners need to complete to achieve the project goal?
-
- Introduction - Meet the CEO, gain familiarity with company goals, competitive landscape, industry trends. Brainstorm ideas.
- Prioritize & Planning – Working from a scope document, research alternatives and plan approach to solving the business requirements.
- Implementation – Projects agreed above will be developed and implemented live and, where possible, data will be collected and analyzed to provide real-time feedback. The list of opportunities so we'll match the projects to candidate interests and skills.
- How will you support learners in completing the project?
-
Check out our 15+ 5 Star Reviews in Riipen Feedback!
- Introductory Meeting and sharing of company information, resources and systems as required
- Ongoing access to management through chat/email with quick turnaround.
- Regular Check-in meetings via Microsoft Teams to discuss priorities and project plans.
- Timely feedback and mentoring to help achieve the best win-win results and experience.
About the company
- https://werrv.ca/
- 2 - 10 employees
- Retail, Automotive, Travel & tourism
Werrv ( https://werrv.ca/ ) is an entrepreneurial Canadian company with the goal of disrupting and transforming the aftermarket parts and services industry for recreational vehicles (RVs), boats and recreationally watersports. Werrv serves Canadians from coast to coast and US Customers in the lower 48 states.
Our mission is to help people enjoy their best life while experiencing the great outdoors.
Werrv seeks to engage ambitious and entrepreneurial students to want engaging, challenging, referenceable and rewarding experiences to develop and demonstrate their full potential and workforce readiness. If you're intrigued by #vanlife, even better... Let's make things happen. Check our consistent 5-star ratings on Riipen Feedback.