Humane Gains - Market Research
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
PROJECT DESCRIPTION/DESCRIPTION DU PROJET:
Humane Gains is a health and fitness nutrition supplement start-up company. We are family-owned and our mission is to help people reach their health and fitness goals while supporting and promoting the ethical treatment of animals via ethically sourced nutrition supplements. Any animal-derived ingredient that is found within our nutrition supplements will be sourced from Certified Humane farms and suppliers; our customers can rest assured we are compliant with Certified Humane standards as our products will have earned the Certified Humane logo which will proudly be displayed on our product labels and is the very foundation to our brand's existence. We are seeking eager, motivated students who align with our values for ethical nutrition, and who are excited to be a part of a start-up fitness nutrition supplement company about to make waves in the industry in a currently untapped opportunity. Our journey will involve multiple, interconnected projects with the first project focusing on market research: identifying and analyzing the competition and current trends in the industry, getting clarity on who our ideal clients are, what their pain points are, where and how we can best communicate with them, obtain details about their current buying habits and how our company can over-deliver on serving their needs on the customer journey.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?
1-2
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:
70
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Development of an ideal customer profile/buyer persona, including where the ideal customers are most accessible, present and engaged for marketing purposes
- Recruit, facilitate/engage, compile and analyze information gathered from focus group(s) and/or survey(s) that serve to connect with, understand and gather information on our ideal customer pain points and their current buying trends
- Development of competitor profiles and industry trends
- Complete a SWOT analysis
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Research and report writing (templates available)
- Excellent communication skills so as to effectively connect and communicate with our target audience
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- SWOT analysis
- Report or presentation on the findings from the activities described above
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:
Jayme MacLellan and Brittany MacLellan
- What is the main goal for this project?
-
PROJECT DESCRIPTION/DESCRIPTION DU PROJET:
Humane Gains is a health and fitness nutrition supplement start-up company. We are family-owned and our mission is to help people reach their health and fitness goals while supporting and promoting the ethical treatment of animals via ethically sourced nutrition supplements. Any animal-derived ingredient that is found within our nutrition supplements will be sourced from Certified Humane farms and suppliers; our customers can rest assured we are compliant with Certified Humane standards as our products will have earned the Certified Humane logo which will proudly be displayed on our product labels and is the very foundation to our brand's existence. We are seeking eager, motivated students who align with our values for ethical nutrition, and who are excited to be a part of a start-up fitness nutrition supplement company about to make waves in the industry in a currently untapped opportunity. Our journey will involve multiple, interconnected projects with the first project focusing on market research: identifying and analyzing the competition and current trends in the industry, getting clarity on who our ideal clients are, what their pain points are, where and how we can best communicate with them, obtain details about their current buying habits and how our company can over-deliver on serving their needs on the customer journey.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?
1-2
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:
70
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Development of an ideal customer profile/buyer persona, including where the ideal customers are most accessible, present and engaged for marketing purposes
- Recruit, facilitate/engage, compile and analyze information gathered from focus group(s) and/or survey(s) that serve to connect with, understand and gather information on our ideal customer pain points and their current buying trends
- Development of competitor profiles and industry trends
- Complete a SWOT analysis
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Research and report writing (templates available)
- Excellent communication skills so as to effectively connect and communicate with our target audience
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- SWOT analysis
- Report or presentation on the findings from the activities described above
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:
Jayme MacLellan and Brittany MacLellan
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://humanegains.com
- Consumer goods & services
Humane Gains is a health and fitness nutrition supplement start-up company. We are family-owned and our mission is to help people reach their health and fitness goals while supporting and promoting the ethical treatment of animals via ethically sourced nutrition supplements. Any animal-derived ingredient that is found within our nutrition supplements will be sourced from Certified Humane farms and suppliers; our customers can rest assured we are compliant with Certified Humane standards as our products will have earned the Certified Humane logo which will proudly be displayed on our product labels and is the very foundation to our brand's existence. We are seeking eager, motivated students with strong skills in creative/blog/article writing and/or videography to create content that aligns with our values for ethical nutrition, and who are excited to be a part of a start-up fitness nutrition supplement company about to make waves in the industry in a currently untapped opportunity.
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