The main objective of this project is to develop a digital marketing strategy for Archi's Academy Inc to solve 2 key problems.

• Boosting Awareness of LMS: Many potential customers might not know about Archi's Academy's Learning Management System (LMS) and its special features. This plan will raise brand awareness and showcase the platform's advantages.

• Reaching Software Development Aspirants: By following this strategy, Archi's Academy will connect with a larger pool of potential students actively looking for software development training. The goal is to drive traffic to the platform and convert those visitors into enrolled students.

Candidate Outcomes:

• Develop a deep understanding of Archi's Academy's Learning Management System (LMS) and its unique selling points.

• Gain expertise in various digital marketing techniques, including SEO, SEM, email marketing, and video marketing using various tools such as Google Ads, Mailchimp, Cap cut etc.

• Master the ability to analyze data and use insights to optimize the digital marketing strategy for maximum impact.

• Gain experience in crafting a comprehensive digital marketing plan with clear goals, target audience definition, and a detailed execution plan.

The students are expected to deliver

• A documented digital marketing strategy for Archi's Academy, outlining specific tactics and channels (SEO, social media marketing, etc.) to address each objective.

• A content calendar for creating and distributing valuable content (like blog posts and videos) to attract potential students.

• Examples of marketing materials (social media posts, email campaigns) aligned with the overall strategy.

• Recommendations for key performance indicators (KPIs) to track the success of the digital marketing campaign.

This project equips you with the skills to develop and execute a comprehensive digital marketing strategy for Archi's Academy's Learning Management System (LMS). Here's a breakdown of the key activities you'll undertake:

1. Audience and Market Research:

• Dive deep to understand target audience. Analyze current demographics, online behavior, and the software development training landscape to identify preferences and pain points.

2. Search Engine Optimization (SEO):

• Craft a winning SEO strategy to improve Archi's Academy website's ranking in search results. This involves optimizing website content and structure for relevant keywords to attract organic traffic.

3. Search Engine Marketing (SEM):

• SEM campaigns using platforms like Google Ads. You'll learn to design and manage paid search ads to drive targeted traffic to the LMS, maximizing return on investment (ROI).

4. Social Media Marketing (SMM):

• Develop a social media marketing plan to engage potential students and build brand awareness across platforms.

5. Content Marketing:

• Craft valuable and informative content (blog posts, videos, infographics, eBooks) tailored to the target audience. This content will attract potential students, address their needs, and establish Archi's Academy as a thought leader.

6. Email Marketing:

• Plan and execute targeted email marketing campaigns, segment the audience and send relevant updates and promotional messages to nurture leads and drive conversions.

7. Video Marketing:

• Embrace video marketing platforms like YouTube, TikTok, and Instagram. Learn to create engaging video content that promotes the LMS and resonates with potential students.

8. Data Analysis and Optimization:

• Use prebuilt analytics tools to track, measure, and analyze the performance of the digital marketing campaigns.

We will provide dedicated mentorship from marketing experts, regular consultations, and workshops on key digital marketing techniques.

Students will have access to essential tools such as SEO platforms, Google Ads, social media management tools, and analytics software.

Additionally, they will benefit from market and audience data and project management tools to facilitate collaboration and ensure the successful execution of their strategies.