The main goal for the project is to increase the online presence and engagement of Darkhorse Solutions on Linkedin by posting relevant content and engaging with accounts that fit the target audience.

This will involve several different steps for the learners, including:

- Researching the target audience and identifying the type of content that resonates with them.

- Creating a content calendar for daily posts on Linkedin.

- Scheduling and publishing 1 post per day on Linkedin.

- Monitoring and responding to comments and messages on the posts.

- Engaging with accounts that fit the target audience through likes, comments, and shares.

By the end of the project, learners should complete the following tasks:

- A content calendar with daily posts scheduled for a month.

- 30 posts published on Linkedin, one for each day.

- A report on the engagement metrics and audience feedback from the posts.

- A documented strategy for ongoing engagement with the target audience on Linkedin.

Mentorship is a big part of Darkhorse's mission, so students will have lots of support in completing projects. Tools and technology access will be provided as well. Students with strong performance may get offered ongoing job positions as well as exposure to clients, which gives a bonus avenue for work placement.