New product marketing of equipment pads
Project scope
Categories
Data analysis Market research Competitive analysis Market expansion Website developmentSkills
marketing hvac research new product developmentCreate and start on execution of plan to market a new industrial product to both the user base (electrical and HVAC installers) and their product distributors where the product will be sold. Both groups need to buy into the product and its superiority over existing technologies.
Work on the SEO of the website to improve visibility for potential customers.
Market research to identify the distributors of interest.
Market research into what the key points of pain are for the installer trade and how the new product can improve this.
Some work on website design and analytics.
Project end deliverables from the student would be a summary list (spreadsheet) of the top 100 North American target accounts for sales to pursue including key contacts and account size in $$ sales.
Marketing support and mentorship
Website development and design support
IT support and software support
Through a minimum of weekly meetings and assistance as required, the student will be supported and guided in the process to help the launch of a new product
About the company
Pacd Homes manufactures kits of components for the assembly of small to medium size homes and buildings. We specialize in backyard homes, small commercial buildings. We also have installation crews to assemble the homes for clients.
Our homes kits are specially sized for hand assembly and easy transport enabling the use in remote northern communities.
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