Our company, Beentos is launching our platform in North America and targeting the demographic of Millennial consumers and Gen Zs. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. We have developed a set of marketing strategies, and we need your help implementing them to increase our APP download and social media following.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.
• Identify trends and opportunities in our target market.
• Understand our brand and mission.
• Conduct research on our users, stakeholders, and competitors.
• Analyze our competitive landscape.

Bonus steps in the process would also include:

• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Deployment of marketing content
• Updates to our channels

Bonus steps would include:

• Recommending SEO strategies

Final deliverables should include

• Marketing materials.

We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints.

You will have access to our marketing team, who will communicate regularly with you and provide all the information and clarification needed.

Students should be familiar with the subjects of:

• social media
• branding