Lonewolf Consulting seeks to enhance its digital marketing presence, specifically focusing on Website and LinkedIn, to better showcase its technical capabilities. The project aims to bridge the gap between the company's technical expertise and its digital visibility. This involves updating the company's website to ensure it effectively communicates its services and strengths, some of which are not showcased today. Additionally, the project will include optimizing the website for search engines (SEO) to improve its discoverability. The team will also develop targeted LinkedIn ads and campaigns to reach a broader audience and engage potential clients. The overall goal is to create a cohesive digital marketing strategy that aligns with Lonewolf Consulting's business objectives while enhancing its online presence.

The project deliverables will include a comprehensive report detailing the updated website content, copy and design improvements. The team will also provide an SEO strategy document outlining the specific key words and optimizations to enhance search engine rankings. Additionally, a set of LinkedIn ad campaigns will be developed, complete with creative content and targeting strategies for known buyer personas. Finally, a presentation summarizing the overall digital marketing improvements and their expected impact on Lonewolf Consulting's online presence will be delivered.