In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.

Working in groups of 4-5 students, the teams will dedicate 100 hours towards developing a marketing plan to help your organization seize a marketing opportunity or solve a current marketing challenge. The team will use marketing research and marketing strategy techniques to create an actionable report and presentation.

Student-consultant groups will research and analyze your organizational practices and develop strategic recommendations for growth over the next 2 to 5 years.