For phase 1, Kim took leadership in improving our social media content strategy. She showed great initiative by automating our Instagram content calendar. Additionally, Kim took lead on our major project - creating a travel photobook. She collaborated with travel influencers and applied creative thinking to implement our vision for the photobook. Kim is a great team player, continuously suggesting new ideas on how we could accomplish our goals. For the next phases, Kim will be focused on building strategic partnerships and executing our go-to-market strategy. I'm looking forward to continuing working with her!