Learners will work individually with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that learners can complete may include, but are not limited to:

A) Research Focused Work such as: 

• Social Media content & analytics;
• Participant observation, focus groups, and other pilot research;
• Content or discourse analyses of internal or external forms of media;
• Statistical analysis or surveys that seek to distinguish similarities or differences such as: demographics, constituent opinions, research participants’ preferences or habits;
• Case studies or ‘communication audits’ utilizing skills that demonstrate the effectiveness of a particular method of communication or media, such as: interpersonal (face-to-face communication), inter-organizational (informal and formal lines of information and communication networks);
• Media including publications, audio-visual, or computer-mediated communication such as social media, blogs, skype meetings, etc;
• Other types of data collection, including audio; visual (or AV combination), network mapping (using Venn diagrams or various computer software programs);
• Other tasks as appropriate to the organization and the student’s skill set.

B) Specified-Focused Projects:

This type of placement work supplements research activities by student participation in the daily tasks of the organization, which are to be communication-based. These include: production and distribution of media content for social media, magazines, radio or television programs, audio-visual films or documentaries; assistance with interviews, outreach, public relations, networking, support of communication activities and relations with customers, donors, government. It may also include time- specific media such as: employee newsletters, consumer information bulletins, information or artistic flyers or posters; content production for websites and social media; and advertising, advocacy or political campaigns.