Analytics for Business Decision Making - Winter 2024

Business 4045-82861
Closed
George Brown College
Toronto, Ontario, Canada
Richard Boire
Professor
(6)
5
General
  • Post-graduate
  • 30 learners; teams of 4
  • 80 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 8/10 project matches
  • Anywhere
  • Academic experience
  • Any company type
  • Any
Categories
Data Data analysis Customer segmentation Marketing analytics Machine learning Data science
Project timeline
  • January 22, 2024
    Experience start
  • April 23, 2024
    Experience end
Overview
Details

Many organization face the challenges of developing information into knowledge, and then converting that intelligence into actionable decisions. Organizations demand the interdisciplinary skills of professionals that can find insights through data, and are capable of telling stories about data that can assist decision makers across various business divisions. More importantly, students will be able to create a narrative on how advanced analytical techniques can be used to provide actionable business solutions.


Your company can be part of a project by accepting to assign a task to a multidisciplinary team of students for a term of 12 weeks including 80h of work per student.


Learner skills
Programming, Data visualization/reporting
Deliverables

What is included?


· Up to a 4 student multi-disciplinary teams

· 400 Hours of combined work or more

· A Supervising professor who supports the students and guides the project

· 10 Deliverables over a 15 week engagement period that include:

· A project proposal document which includes:

  1. background and introductions
  2. problem definition and challenge
  3. data requirements and data sources
  4. methodology and approach
  5. detailed analytical output regarding the use of both advanced and non-advanced
  6. analytics with key findings and insights, and how they benefit the organization
  7. recommendations and conclusions
  8. An on-site executive summary presentation
  9. final presentation to the client


Project Examples

Types of Projects


· Development of Reporting Dashboards with drill down analytical capabilities

· Development of predictive analytics solutions using machine learning techniques which include use of artificial intelligence

· Customer Segmentation Development including clustering-type solutions

· Customer Relationship Management Campaign Design and Implementation

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Employer has source data for students to work with