Riipen
Log in Sign up

Marketing Plan

BUAD493
Open Closing on January 4, 2025 / 1 spot left
Roanoke College
Roanoke College
Salem, Virginia, United States
Gulfem Kutlu She
Lecturer
(1)
3
Timeline
  • January 28, 2025
    Experience start
  • May 1, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
United States
Any company type
Any industries
Categories
Social media marketing Product or service launch Marketing strategy Product management
Skills
marketing concepts online communication marketing critical thinking marketing planning research
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on learners from Roanoke College to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.


Learners in this program/experience will combine marketing concept and techniques with their analytical / critical thinking skills to develop marketing objectives, strategies, and programs. 

Learners
Undergraduate
Intermediate, Advanced levels
15 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A detailed marketing plan including their research, analysis, insights and recommendations
  2. A 10-15 minute marketing plan presentation on key findings and recommendations (if needed)




Project timeline
  • January 28, 2025
    Experience start
  • May 1, 2025
    Experience end
Project Examples

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Students will create a marketing plan and develop marketing strategies.