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Introduction to Marketing

BCM 101
Closed
Sault College
Sault College
Sault Ste. Marie, Ontario, Canada
Ben Oliver
Ben Oliver
Professor
(1)
1
Timeline
  • October 3, 2022
    Experience start
  • October 7, 2022
    Project Scope Meeting
  • December 16, 2022
    Experience end
General
  • Diploma; 1st year
  • 27 learners; teams of 4
  • 20 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1/1 project matches
  • Canada
  • Academic experience
  • Any
  • Any industries
Categories
Marketing analytics Market research Marketing strategy
Skills
communication research
Project timeline
  • October 3, 2022
    Experience start
  • October 7, 2022
    Project Scope Meeting
  • December 16, 2022
    Experience end
Overview
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from Sault College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this program/course will explore a practical introduction into the world of strategic marketing. Students will become acquainted with current Canadian marketing concepts, terminology, and practices, examine strategies to apply them to contemporary marketing situations, and gain an understanding of how they affect an organization`s viability. Students will also explore consumer and business marketing, product planning, building customer relationships and creating customer value.

Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed slide deck and/or report including their research, analysis, insights and recommendations
Project Examples

Students in groups of 3-4 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Identify and discuss the impact of global issues on an organization's business opportunities by using an environmental scan.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization's business initiatives.
  • Use current concepts/systems and technologies to support an organization`s business initiatives.
  • Apply basic research skills to support business decision making.
  • Support the planning, implementation and monitoring of projects.
  • Describe and apply marketing and sales concepts used to support the operations of an organization.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.

Provide relevant information/data as needed for the project.

How is your project relevant to the course?

Provide an opportunity for students to present their work and receive feedback.