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Strategic Marketing Consultancy

D100
Closed
SFU Beedie School of Business
SFU Beedie School of Business
Burnaby, British Columbia, Canada
Dave Thomas
Educator
(1)
3
Timeline
  • September 10, 2020
    Experience start
  • September 13, 2020
    2nd progress check-in meeting (date approx)
  • October 11, 2020
    Companies make short presentations to match students with projects
  • November 22, 2020
    1st progress check-in
  • December 7, 2020
    Experience end
Experience
4/6 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Any company type
Agriculture, Technology, Energy, Trade & international business, It & computing, Sports & fitness
Categories
Market research Product or service launch Marketing strategy
Skills
business consulting business strategy marketing strategy strategy market research
Learner goals and capabilities

Student-consultant groups will develop a tailored strategy addressing challenges or opportunities related to commercializing products, developing new markets, market research, marketing communications, business model validation and more.

Learners
Undergraduate
Any level
28 learners
Project
50 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Student group present their findings at the end of term and submit a report. Many groups meet with partner organizations for follow-up.

Final deliverables include:

  • A 15-page written report.
  • A PowerPoint presentation.
Project timeline
  • September 10, 2020
    Experience start
  • September 13, 2020
    2nd progress check-in meeting (date approx)
  • October 11, 2020
    Companies make short presentations to match students with projects
  • November 22, 2020
    1st progress check-in
  • December 7, 2020
    Experience end
Project Examples

Starting this September, a group of four business students at SFU's Surrey campus will spend approximately 200 cumulative hours over the course of the semester collaborating with your organization to address the unique marketing needs of a specific project that you identify.

Through the students' work, your organization will gain valuable insights and recommendations on the best course of action to reach your goals and objectives.

Projects areas of focus may include, but are not limited to:

  • Conducting market research.
  • Surveying potential customers and talking with focus groups.
  • Identifying and evaluating potential customer profiles and markets.
  • Developing value propositions and use cases for specific market segments.
  • Conducting value chain analysis and auditing partner profiles.
  • Developing a competitive matrix.
  • Validating business models.
Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.

Be responsive to periodic emails or phone calls over the duration of the project to address students' questions or provide additional information.

Be available for a 1-hour interview (virtual, phone, or in person) to kick off the project and share background information with the student(s).