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Business / Marketing Analytics Summer Projects

MANP005
Closed
University of Stirling
University of Stirling
Stirling, Scotland, United Kingdom
Tom Kane
Programme Director & Senior Lecturer in Business Analytics
2
Timeline
  • May 16, 2021
    Experience start
  • September 14, 2021
    Experience end
Experience
3/20 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Leadership Organizational structure Operations Project management Marketing strategy
Skills
business analytics data analytics data modeling data analysis digital marketing
Learner goals and capabilities

We are seeking to source interesting work experience for our Analytics students who are studying across three programmes in the Stirling Management School: Business Analytics, Marketing Analytics and Data Science for Business.

Learners
Post-graduate
Any level
55 learners
Project
300 hours per learner
Learners self-assign
Teams of 2
Expected outcomes and deliverables

Final deliverables will include:

  • A Dissertation/Report of work on a topic chosen by your organisation.
  • A solution to your company specified text analytics task, with all visualisations and models clearly described.
  • All applicable source code.
Project timeline
  • May 16, 2021
    Experience start
  • September 14, 2021
    Experience end
Project Examples

Our students will be engaging in Summer projects as part of their Masters Education that begin in May/June 2021 and will run til Aug/Sep 2021.

Our students are trained in Microsoft Power BI for data visualisation and modelling, the Orange Data-Mining platform for Text Analytics for Business, Python, and Google Analytics for data analysis, predictive modelling/machine learning, and visualisation.


Example projects include, but are not limited to:

  • Analysis of text responses from staff on important topics, such as workplace changes, or disruptions in products, the marketplace, or stakeholder requirements;
  • Marketing Analysis of large textual data sets to explore sentiments, key topics discussed, to analyse the impact of your own and competitor's products;
  • Creation of company KPIs and visualisations of data outputs from business processes
  • We can also offer teamwork analysis, for organisations who have bigger projects that might require skills in Business Analytics, Data Science and Marketing Analytics. For such project work, we would work with you to scope an approach that uses a team of more than one student across the three programmes.
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call or zoom meeting with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student's questions or provide additional information.

Be available for an introductory session at the beginning of the project (in person or virtual).

Minimum of 10-12 interactions with the students in-person or remotely (approximately 10-30 hours over the duration of the project).

Companies should ideally provide data (not necessarily clean) prior to the beginning of the class.