Database Marketing Plan to Grow Customer Revenue
General
- Graduate
- 45 learners; teams of 6
- 40 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/1 project matches
- Anywhere
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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June 18, 2021Experience start
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June 22, 2021Project Scope Meeting
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August 20, 2021Experience end
Timeline
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June 18, 2021Experience start
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June 22, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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August 20, 2021Experience end
Overview
- Details
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As part of George Brown College's Strategic Relationship Marketing Graduate Program, students are required to develop a Strategic Database Marketing plan for a company.
Your agreement to participate in this project as the client will give you the benefit of a free business analysis and database marketing plan. Specifically, the students will recommend strategies and tactics to increase your customer revenue and profit by leveraging your customer data. I will be serving as the students’ coach throughout the project to help ensure the plan is completed properly and meets your business objectives.
The class will be divided into teams who will each prepare a plan for your business. I will select the team with the best plan to present to you.
A minimal commitment of your time is required - only three virtual meetings (e.g. – Zoom) lasting approximately 30 minutes each.
A minimum of 1,000 customer records is required.
- Learner skills
- Business consulting, Marketing strategy, Data analysis, Database marketing
- Deliverables
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A detailed, fact-based, results-focused marketing plan and presentation.
Project must begin by early June 2021 and will be completed by mid-August, 2021
Project Examples
Confidentiality
To ensure 100% confidentiality, I will work with you to disguise the data before releasing it to the students. In addition, all customer contact information will be excluded from the data (names, addresses, emails, phone numbers). Only a customer ID number or equivalent is required.
What our students can do for your company
- Rigorous situation analysis to identify strengths and opportunities that can be leveraged as well as weaknesses and threats that can be mitigated.
- Segmentation and analysis of your customer database
- Clear identification of key target groups and customer insights to help ensure the relevancy and impact of marketing efforts
- Identify areas of revenue loss or opportunities for revenue growth from existing customers
- Identify strategies and tactics for increasing average revenue per customer and/or acquiring new customers
- Detailed calculations and assumptions to ensure proposed marketing efforts will achieve agreed-to business objectives
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to join three open forums to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.