Entrepreneurship Fundamentals

BEM 5001
Closed
Humber College
Toronto, Ontario, Canada
Susan Kates
Consultant
(1)
5
Timeline
  • January 13, 2022
    Experience start
  • December 11, 2021
    Project Scope Meeting
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • April 16, 2022
    Experience end
Experience
8/10 project matches
Dates set by experience
Preferred companies
Anywhere
Startup, Social Enterprise, Small to medium enterprise, Sole proprietorship, Incubator
Any industries

Experience scope

Categories
Product or service launch
Skills
competitive analysis sales & marketing research strategy problem identification
Learner goals and capabilities

In this course, students have developed a broad understanding of entrepreneurship and its leadership role within a new enterprise, the process of developing, testing, and refining their own idea for a business, and the general process of taking that idea and setting up a business.

Alternative start-up methods have also been reviewed and have an overview of the steps involved in planning and starting a new business and allow students to explore and develop their own ideas for an entrepreneurial venture. This is a highly experiential course where students, working in teams, will undertake a real-world case study related to new business start-ups.

Learners

Learners
Post-graduate
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

The final project deliverables will include:

  1. A written report detailing the challenge recommended solutions, and action plan.
  2. A presentation by the team to the class on findings.
Project timeline
  • January 13, 2022
    Experience start
  • December 11, 2021
    Project Scope Meeting
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • January 25, 2022
    To develop the scope of the project
  • April 16, 2022
    Experience end

Project Examples

Requirements
  • Investigating the competitive landscape to identify key messaging for promotion.
  • Market segmentation to identify the ideal target market for a new or existing product or service.
  • Develop a pricing strategy based on industry research and customer surveys.
  • Identify business expansion opportunities through location analysis and customer surveys.
  • Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.
  • understanding whether the fundamentals are followed as per a text book.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Text short
    A Silicon Valley Company or west coast would be preferred but something in Austin Texas would be great as well.