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Marketing Concepts

BUS 210
Closed
Main contact
Gogebic Community College
Gogebic Community College
Ironwood, Michigan, United States
Beth Steiger
Business instructor
1
Timeline
  • November 7, 2021
    Experience start
  • December 9, 2021
    Experience end
Experience
4/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
digital marketing branding competitive analysis business strategy marketing strategy
Learner goals and capabilities

Students analyze marketing problems and develop solutions to real-world situations.

The objective of this course is to provide coverage of introductory marketing management functions. This course deals with social foundations, managerial marketing, economic conditions, planning, demand forecasting, market segmentation, determinants of consumer behavior, product concept of strategy, pricing strategy, and channel policy.

This course also introduces various marketing techniques aimed at producing a marketing plan. Specific emphasis is on market research to test for the market, market demands, competition, and pricing. The course will also cover promotional tools (personal sales, advertising, sales promotion, and demonstration).

Learners

Learners
Diploma
Any level
20 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Project deliverables include but are not limited to:

  • Situation analysis, segmentation, target market definition, marketing research, each of the four Ps, implementation, and controls.
  • Competitive analysis
  • Marketing Communication Plans, including digital marketing
  • Implementation plan including scheduling, budget breakdown, and metrics
  • Social Media
  • Conducting an audit of your current social media presence.
Project timeline
  • November 7, 2021
    Experience start
  • December 9, 2021
    Experience end

Project examples

The objective of this course is to provide coverage of introductory marketing management functions. This course deals with social foundations, managerial marketing, economic conditions, planning, demand forecasting, market segmentation, determinants of consumer behavior, product concept of strategy, pricing strategy, and channel policy.

This course also introduces various marketing techniques aimed at producing a marketing plan. Specific emphasis is on market research to test for the market, market demands, competition, and pricing. The course will also cover:

  • Promotional tools (personal sales, advertising, sales promotion, and demonstration).
  • Marketing plan, marketing communications plan, marketing strategy.
  • We will also address social media integration into the marketing process.
Linked templates
Marketing Plan View all

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    Have two Zoom meetings with the students during the term. A first meeting to introduce the company and project's scope and, answer students questions regarding the project. A second meeting to attend the students' presentations of their recommendations to the company. Duration of each meeting is 1 hour.
  • Q2 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails over the duration of the project to address students' questions.
  • Q3 - Checkbox
    Be available for a quick phone call/zoom meeting with the instructor to initiate your relationship and confirm that the project scope is an appropriate fit for the course.
  • Q4 - Checkbox
    Please note that this is a 4 - week course, so your project scope and expected deliverables should ideally align with this timeframe.