In this capstone project, students will investigate a challenge or opportunity that your organization proposes by analyzing the processes and procedures within your organization as well as external factors that may impact how your company functions.

By taking a holistic approach to your environment, including buyers, suppliers, competitors, technology, the economy, capital markets, government, as well as global forces and viewing the external environment as dynamic and characterized by uncertainty, our students will help create competitive strategies, and to gain a competitive advantage, allowing you to take advantage of external opportunities, securing and defending sustainable market positions, and allocating critical resources over long periods to gain a competitive edge over your competitors.

Example projects include, but are not limited to:

• Developing a three-year growth strategy.
• Evaluate a firm’s corporate, business unit, and international strategies
• External and internal analysis of industry structure, competitive forces, and strategic groups.
• Investigating and recommending a product or service expansion opportunity.
• Assess a firm’s agency problems and stakeholder relationships as it relates to corporate governance practices.
• Communicate strategic recommendations in a clear, concise, and compelling way