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Quantitative Research in Communication

COM 601
Closed
Central Michigan University
Central Michigan University
Mount Pleasant, Michigan, United States
KW
Kirsten Weber
Full Professor
1
Timeline
  • January 20, 2021
    Experience start
  • April 22, 2021
    Experience end
General
  • Graduate
  • 10 learners; teams of 5
  • 30 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1 projects wanted
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Data analysis Communications Market research Marketing strategy Social sciences
Skills
data analytics communications data analysis research
Project timeline
  • January 20, 2021
    Experience start
  • April 22, 2021
    Experience end
Overview
Learner goals and capabilities

Students in this course learn to leverage research methods such as observational research, content analysis, and survey research, and statistical concepts such as reliability analysis (alpha), ANOVAs, chi-squares, correlations, and regressions. Students will complete a semester-long research project in which they will utilize appropriate methods and analyze resulting data to devise recommendations for your company.

Expected outcomes and deliverables

Students will produce a report (or white paper) summarizing research, as well as a PowerPoint presentation (or infographic) summarizing recommendations and conclusions derived from their research.

Project Examples

Students can conduct survey or observational research and analyze resulting data to provide customer insights and/or develop strategies or recommendations for your company.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.