Strategic Growth Blueprint for Shopping Local!

Timeline
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June 2, 2025Experience start
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June 17, 2025Background Research
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July 1, 2025Problem Identification
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July 23, 2025Solution Development
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August 2, 2025Implementation Proposal
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August 3, 2025Experience end
Timeline
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June 2, 2025Experience start
-
June 17, 2025Background Research
Background Research
- Complete a thorough review of existing shop small campaigns and local economic data.
- Identify key stakeholders, including businesses, public agencies, and community organizations.
- Analyze trends and challenges in the local small business ecosystem.
-
July 1, 2025Problem Identification
Problem Identification
- Define gaps or inefficiencies in the current shop small initiative.
- Gather input from stakeholders through surveys, interviews, or focus groups.
- Develop a clear problem statement based on findings.
-
July 23, 2025Solution Development
Solution Development
- Create project deliverables, such as a community engagement strategy, digital tool prototype, or marketing plan.
- Develop metrics to evaluate the effectiveness of the proposed solutions.
-
August 2, 2025Implementation Proposal
Implementation Proposal
- Prepare a detailed implementation plan, including timelines, resources, and cost estimates.
- Present the proposed solutions and implementation plan to stakeholders.
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August 3, 2025Experience end
Experience scope
Categories
Market research Market expansion Sales strategySkills
strategic planning market analysis small business development swot analysis blueprintingThis project is designed to empower students with practical skills in market analysis, strategic planning, and community engagement, all aimed at boosting small business growth and local economic revitalization.
Participants will evaluate existing shop small campaigns, collaborate with local businesses and public agencies, and propose innovative, actionable strategies to increase community awareness and local tax revenue. Whether researching stakeholder insights, identifying improvement opportunities, or even designing tools like a "shop small" app, students will transform theoretical knowledge into impactful solutions that foster small business development and strengthen community prosperity.
Learners
- Comprehensive Market Analysis Report
- Strategic Growth Plan with Detailed Action Steps
- Community Engagement and Awareness Campaign Proposal
- Digital Tool Concept (e.g., App or Online Directory to Promote Local Shopping)
- Presentation of Strategic Recommendations with Supporting Data
Project timeline
-
June 2, 2025Experience start
-
June 17, 2025Background Research
-
July 1, 2025Problem Identification
-
July 23, 2025Solution Development
-
August 2, 2025Implementation Proposal
-
August 3, 2025Experience end
Timeline
-
June 2, 2025Experience start
-
June 17, 2025Background Research
Background Research
- Complete a thorough review of existing shop small campaigns and local economic data.
- Identify key stakeholders, including businesses, public agencies, and community organizations.
- Analyze trends and challenges in the local small business ecosystem.
-
July 1, 2025Problem Identification
Problem Identification
- Define gaps or inefficiencies in the current shop small initiative.
- Gather input from stakeholders through surveys, interviews, or focus groups.
- Develop a clear problem statement based on findings.
-
July 23, 2025Solution Development
Solution Development
- Create project deliverables, such as a community engagement strategy, digital tool prototype, or marketing plan.
- Develop metrics to evaluate the effectiveness of the proposed solutions.
-
August 2, 2025Implementation Proposal
Implementation Proposal
- Prepare a detailed implementation plan, including timelines, resources, and cost estimates.
- Present the proposed solutions and implementation plan to stakeholders.
-
August 3, 2025Experience end
Project Examples
Requirements
We are looking for innovative and impactful projects that support local economic growth and empower small businesses. Examples of the types of projects our learners are capable of completing include:
- Developing a Comprehensive Market Analysis: Identifying trends, challenges, and opportunities for small businesses within the community.
- Creating a Shop Small Campaign: Designing marketing strategies to increase local shopping, including social media campaigns, community events, and promotional materials.
- Building a Digital Solution: Proposing or creating a prototype for a mobile app or online directory that connects consumers with local businesses.
- Conducting a Community Engagement Study: Gathering insights from residents and stakeholders to identify barriers to shopping small and recommending ways to address them.
- Designing an Economic Revitalization Plan: Outlining actionable steps for city officials and businesses to boost local tax revenue through small business support.
- Producing Educational Materials: Creating infographics, videos, or workshops that inform the community about the benefits of shopping small.
- Analyzing a Specific Business or District: Conducting a SWOT analysis for a business or shopping area and providing tailored recommendations for growth.
- Measuring Campaign Effectiveness: Developing metrics to assess the success of shop small initiatives and proposing ways to enhance them.
- Collaborating with Stakeholders: Organizing focus groups or interviews with local businesses and agencies to gather data for informed decision-making.
- Proposing Partnerships: Identifying opportunities for collaboration between businesses, public agencies, and community organizations to support shopping local.
- These projects not only equip learners with real-world experience but also deliver meaningful contributions to the community.
Timeline
-
June 2, 2025Experience start
-
June 17, 2025Background Research
-
July 1, 2025Problem Identification
-
July 23, 2025Solution Development
-
August 2, 2025Implementation Proposal
-
August 3, 2025Experience end
Timeline
-
June 2, 2025Experience start
-
June 17, 2025Background Research
Background Research
- Complete a thorough review of existing shop small campaigns and local economic data.
- Identify key stakeholders, including businesses, public agencies, and community organizations.
- Analyze trends and challenges in the local small business ecosystem.
-
July 1, 2025Problem Identification
Problem Identification
- Define gaps or inefficiencies in the current shop small initiative.
- Gather input from stakeholders through surveys, interviews, or focus groups.
- Develop a clear problem statement based on findings.
-
July 23, 2025Solution Development
Solution Development
- Create project deliverables, such as a community engagement strategy, digital tool prototype, or marketing plan.
- Develop metrics to evaluate the effectiveness of the proposed solutions.
-
August 2, 2025Implementation Proposal
Implementation Proposal
- Prepare a detailed implementation plan, including timelines, resources, and cost estimates.
- Present the proposed solutions and implementation plan to stakeholders.
-
August 3, 2025Experience end