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Advertising Campaigns

PRAD 336
Closed
DePaul University
DePaul University
Chicago, Illinois, United States
Timeline
  • January 3, 2021
    Experience start
  • September 9, 2020
    Project Scope Meeting
  • March 22, 2021
    Experience end
Experience
4 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Market research Marketing strategy Media
Skills
advertising strategy competitive analysis creative strategy marketing strategy
Learner goals and capabilities

Students will work on projects that involve the development of strategic and creative advertising campaigns to solve a real marketing problem for your business.

Learners
Undergraduate
Any level
20 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Deliverables could include things such as: a report or presentation summarizing an advertising campaign strategy, a business situation analysis, a product positioning strategy, or a creative brief.

Project timeline
  • January 3, 2021
    Experience start
  • September 9, 2020
    Project Scope Meeting
  • March 22, 2021
    Experience end
Project Examples

Suitable projects would involve:

- Developing an advertising idea and campaign with appropriate media recommendations

- Translating consumer behavior into a positioning strategy

- Conduct a thorough business situation analysis

- Craft a creative brief to inspire creative ideas that can be leveraged to solve business problems

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.