Skills Enhancement Programme - June 2021

SEP-21
Closed
University of Liverpool
Careers & Employability Liverpool, England, United Kingdom
Jack Harte
Employer Engagement Officer
3
General
  • Undergraduate; 4th year, 3rd year
  • 10 learners; teams of 5
  • 30 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/2 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any
Categories
General Market research Operations Project management Product or service launch Marketing strategy
Skills
digital marketing project planning business strategy marketing strategy research
Project timeline
  • June 5, 2021
    Experience start
  • June 8, 2021
    Introduction & project launch
  • June 11, 2021
    Steering/guidance meeting
  • June 19, 2021
    Experience end
Overview
Details

The Skills Enhancement Programme aims to enhance student employability via authentic experiences in real-world scenarios. Beginning this June, groups of final year students from the University of Liverpool will spend two weeks working in multi-disciplinary groups to complete authentic employer projects.

Learner skills
Digital marketing, Project planning, Business strategy, Marketing strategy, Research
Deliverables

What are the Deliverables?

The programme offers participating organisations the opportunity to engage with talented multi-disciplinary student groups, who can make valuable contributions to idea-generation and/or real project-progression, whilst also supporting your future attraction & recruitment objectives.

Find out how last year's employers benefited here.

Project Examples

At the start of the 2020-21 academic year, we launched the Skills Enhancement Programme to address the fact that so many of our students were unable to complete internships and placements as a result of the pandemic. Around 50 students engaged with the programme, which saw them contribute to employer-led projects in multi-disciplinary groups.

Following, we’re now pleased to launch the second instalment. This time taking place outside of term time, the programme will run from Monday 7th - Friday 18th June. Final-year students will participate & progress through daily University-led sessions, supporting their employability skills and their ability to reflect on their experiences, alongside their completion of the main element of the programme: their chosen project, as put forward by participating employers/organisations.

We’re now keen to source project-proposals from employers/organisations, which offer multi-disciplinary student groups authentic experiences to undertake during the coming weeks. Beyond completion of the initial project brief (comprising an overview of the organisation & the context in which it operates and aims, objectives, & key project deliverables), we’re hoping that organisational representatives would be available to engage with their student group in a minimum of three short meetings: an introduction & project launch, an optional steering/guidance meeting, and a closing meeting in which deliverables/outcomes are presented by the students. Of course, if you'd like to work more closely with the students, that is always welcome!

Example projects include, but are not limited to:

  • New market entry.
  • Marketing and Research strategies
  • Operations management solutions.
  • Leveraging new technologies for change.
  • Horizon Scanning and Competitive Landscape Mapping

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Engage with their student-group in a recommended three short meetings: an introduction & project launch, an optional steering/guidance meeting, and a closing meeting in which deliverables/outcomes are presented by the students.