Social media marketing
General
- Undergraduate; 2nd year
- 11 learners; teams of 3
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1 projects wanted
- Anywhere
- Academic experience
- Large enterprise, Small to medium enterprise
- Airlines, aviation & aerospace, Food & beverage, Hospitality, Travel & tourism
Categories
Skills
Project timeline
-
March 20, 2024Experience start
-
April 15, 2024Experience end
Overview
- Details
-
Develop a social media marketing plan and present to upper management. Groups prepare a
professional PowerPoint presentation based on the marketing concept created. The plan is presented to the upper management of the company for which the concept is being presented.
This would also include creating the follow:
- Social media marketing plan
- Social media Calendar
- Set up and link channels in the Meta business manager
- Create campaigns
- Present campaigns
- Learner skills
- Presentation, Social media marketing planning, Business strategy
- Deliverables
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Student groups would create social media marketing plans, campaign themes and associated integrated marketing components.
Student groups would present concepts to upper management
Potentially the winning group could activate the plan with the organization as an internship (not required)
Project Examples
Social Media marketing plan and activation (creating posts, reels and stories)
SEO and Google Adword search campaigns
Google Display ads campaign
Market qualitative and quantitative research