Strategic Management Consultancy

MGT 5313
Closed
Texas State University
San Marcos, Texas, United States
David Cameron
Instructor
(2)
3
Timeline
  • June 1, 2021
    Experience start
  • October 22, 2020
    Final call with industry partner
  • June 2, 2021
    Project Plan via Zoom - Students discuss project scope with company
  • June 18, 2021
    Contextual Analysis Discussion
  • July 2, 2021
    Check-in point
  • July 16, 2021
    Solutions and recommendations discussion
  • July 25, 2021
    Experience end
General
  • Graduate
  • 4 learners; teams of 4
  • 40 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1/1 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Accounting Operations Project management Product or service launch Marketing strategy
Skills
competitive analysis business strategy environmental & industry analysis digital marketing data analysis
Project timeline
  • June 1, 2021
    Experience start
  • October 22, 2020
    Final call with industry partner
  • June 2, 2021
    Project Plan via Zoom - Students discuss project scope with company
  • June 18, 2021
    Contextual Analysis Discussion
  • July 2, 2021
    Check-in point
  • July 16, 2021
    Solutions and recommendations discussion
  • July 25, 2021
    Experience end
Overview
Learner goals and capabilities

Student teams (3-4) of of MBA students from Texas State University will act as consultants to serve clients by helping them assess and solve their business needs and goals. We will try to align student skills and backgrounds with the client project.


Examples of previous Texas State Strategic Management Capstone MBA Field Projects:

  • Growth plan for small digital marketing firm
  • Strategic plan to support startup business growth for chamber of commerce
  • A plan to incentivize and communicate water conservation for a local utility
  • Growth plan for a franchise business that offers after school STEM K-8 grade courses
  • Marketing plan for a small fintech company
  • Growth plan for small firm to increase the number of customers by developing a customer journey map and sales process
  • Strategic communication plan for a large oil and gas firm
  • Restructuring plan for a Hispanic non-profit in response to covid pressure
  • Market analysis for a chem-tech startup


Expected outcomes and deliverables

Final deliverables include, but are not limited to:


1. Statement of Work aligning the project's purpose, goals and scope with the student consulting team's approach, expected deliverables and timeline.

2. Contextual assessment of the market, competitive and business factors relative to the project.

3. Final remote presentation outlining strategic recommendations.

4. Written report including analysis, findings and recommendations.

Project Examples

Starting in early June and ending in late July, student-consultants will spend 30 - 40 hours analyzing a strategic challenge or opportunity your organization is facing to provide you with the most effective recommendations.

Student teams will attempt to resolve a strategic problem faced by your organization. Students will work to thoroughly understand, analyze and address your business needs, and provide insightful and specific recommendations to help your company achieve its goals and address its critical areas of need. The students will then provide insights and recommendations in a report as well as a final presentation.

Example projects include, but are not limited to:

  • Identifying and exploring the pain points that affect business performance and have bearing on the client goals. This includes identifying, understanding and addressing the areas of greatest need.
  • Assessing alternatives and weighing cost/benefits to provide a rationale for action.
  • Development of a specific recommended course of action to help the client meet business and personal goals.
  • Developing a three-year growth strategy.
  • Evaluate a firm’s corporate, business unit, and international strategies.
  • External and internal analysis of industry structure, competitive forces, and strategic groups.
  • Investigating and recommending a product or service expansion opportunity.
  • Assess a firm’s agency problems and stakeholder relationships as it relates to corporate governance practices.
  • Communicate strategic recommendations in a clear, concise, and compelling way.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Have a dedicated contact who will be available to answer students' questions in a timely fashion.

Be available to have check-in with student group every other week (roughly 6 times during the eight week course).

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.