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Strategic PR Consultancy

PREL 4320
Closed
University of Texas at Arlington
University of Texas at Arlington
Arlington, Texas, United States
Jennifer Little
Jennifer Little
Lecturer
3
Timeline
  • February 12, 2018
    Experience start
  • January 23, 2018
    Project Scope Meeting
  • March 1, 2018
    Midway Check In
  • May 1, 2018
    Experience end
General
  • Undergraduate; 4th year
  • 20 learners; teams of 4
  • 15 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1 projects wanted
  • Arlington, Texas, United States
  • Academic experience
  • Any, Family owned, Non profit, Startup
  • Consumer focused, Consumer product, Consumer service, Nonprofit;
Categories
Communications Marketing strategy
Skills
creativity critical thinking marketing communications marketing strategy strategic planning
Project timeline
  • February 12, 2018
    Experience start
  • January 23, 2018
    Project Scope Meeting
  • March 1, 2018
    Midway Check In
  • May 1, 2018
    Experience end
Overview
Learner goals and capabilities

20 student-consultants will work in groups to create a strategic Public Relations Plan for your organization that achieves a marketing goal and/or solves a communication challenge.

Expected outcomes and deliverables

Phase 1 – Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit a detailed report on the outcomes of the project including:

  • A strategic plan with recommendations (PowerPoint).
  • Supporting materials and accompanying recommendations.
Project Examples

Beginning this February, 4-5 groups of student-consultants will spend 50+ hours researching and developing a Public Relations Plan for your organization.

Simulating an agency, students will execute a strategic planning process including:

  • Situation analysis.
  • Research and insights.
  • Target audience identification.
  • Strategy.
  • Execution plan and ideas.
  • Timeline and budgets.

Upon completion, your organization will have a communication plan (not including advertising) that will assist in achieving a marketing goal and/or solve a communication challenge.


Examples of project scopes include, but are not limited to:

  • Creating a strategic PR plan to launch a new product or promote an existing product/service.
  • Developing an integrated plan to raise visibility and attract new members for a nonprofit organization.
  • Executing a creative approach and plan for publicizing an organization to consumers.
  • Recommendations for attracting new candidates for a specific career path.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Provide a dedicated contact who will be available to answer periodic emails or phone calls to address questions or provide additional information.