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Branding & Content Production

ADVG 420
Closed
New York Institute of Technology (NYIT)
New York Institute of Technology (NYIT)
New York, New York, United States
James Wyckoff
James Wyckoff
Adjunct Assistant Professor
(2)
3
Timeline
  • September 3, 2017
    Experience start
  • September 18, 2017
    Project Scope Meeting
  • November 30, 2017
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
New York, New York, United States
Any company type
Any industries
Categories
Marketing strategy
Skills
branding content writing content creation seo advertising
Learner goals and capabilities

Students will act as an outside creative agency for your company, spending three months developing branding and content collateral for your advertising needs.

Learners
Undergraduate
Any level
30 learners
Project
80 hours per learner
Learners self-assign
Teams of 20
Expected outcomes and deliverables

The deliverable is dependent on what your organization's needs are, and the expectations set in your initial meeting with students. At the conclusion of the project, they will provide actual branding and/or content collateral that you can use, immediately. 

Project timeline
  • September 3, 2017
    Experience start
  • September 18, 2017
    Project Scope Meeting
  • November 30, 2017
    Experience end
Project Examples

Students will act as an outside creative agency for your company, spending three months developing branding and content collateral for your advertising needs. They will meet with you to learn about your company and advertising goals, then develop materials that you can use to promote your business.

Project examples include, but are not limited to:

  • Branding strategy for a dance school
  • Writing and social media for an intern program for NYC High School students
  • Social media and sales materials for a non-profit
  • Search ad + search engine optimization for an online retailer
Companies must answer the following questions to submit a match request to this experience:

Be available for a 1.5-hour class visit in order to make sure the students fully understand your organization and its needs

Be responsive to periodic emails to answer any questions or concerns that the student(s) may have as they progress