Marketing Plan (Fall23B) Moseley
General
- Undergraduate
- 33 learners; teams of 6
- 20 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 2/3 project matches
- United States
- Academic experience
- Any company type
- Any industries
Categories
Skills
Project timeline
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October 26, 2023Experience start
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November 12, 2023Target Market Assessment
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November 26, 2023Marketing Plan Rough Draft
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December 16, 2023Marketing Plan Final Draft
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December 16, 2023Experience end
Timeline
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October 26, 2023Experience start
-
November 12, 2023Target Market Assessment
-
November 26, 2023Marketing Plan Rough Draft
-
December 16, 2023Marketing Plan Final Draft
-
December 16, 2023Experience end
Overview
- Details
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Undergraduate student teams will collaborate with an organization to conduct an in-depth SWOT analysis and target market assessment, suggest meaningful and measurable goals based on internal and external business factors, and provide a detailed marketing action plan that will enable the company to achieve the recommended goals.
- Learner skills
- Target market, Marketing planning, Marketing mix, Marketing, Swot analysis, Research
- Deliverables
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The Student Teams will deliver:
- a summary of the Target Market assessment in Week 3 for business review and feedback
- a rough draft of company and market analyses in Week 5 for business review and feedback
- a comprehensive 15-page marketing plan in Week 8.
The plan will highlight the research findings and deliver actionable recommendations on how to optimize the marketing mix elements to achieve suggested business goals.
Project Examples
Undergraduate students at Regent University will collaborate with your company to learn about your company and business direction. 2 teams of 4-6 students will focus on 1 client.
Students will conduct an in-depth analysis of industry’s competitive, technological, and regulatory trends; social and economic trends within the target market, as well as assessment of the company’s internal strengths and weaknesses. Based on the company’s direction and research findings, the students will come up with a set of specific and measurable business goals that align with your vision for the business. Furthermore, the students will recommend detailed marketing mix strategies, which will enable the business to achieve the suggested goals by utilizing place, price, product, and promotion elements.
Project examples include, but are not limited to:
- Identifying the target market and estimating the market potential
- Conducting an in-depth external analysis covering relevant social, technological, economic, competitive, and regulatory trends.
- Providing insight and recommending strategies related to the Marketing Mix - Product, Place, Price and Promotion.