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Strategic PR Consultancy

PREL 4320
Closed
University of Texas at Arlington
University of Texas at Arlington
Arlington, Texas, United States
Jennifer Little
Jennifer Little
Lecturer
3
Timeline
  • October 4, 2017
    Experience start
  • October 10, 2017
    Project Scope Meeting
  • November 2, 2017
    Midway Check In
  • November 30, 2017
    Experience end
General
  • Undergraduate; 4th year
  • 20 learners; teams of 4
  • 15 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1 projects wanted
  • Arlington, Texas, United States
  • Academic experience
  • Any company type
  • Any industries
Categories
Communications Marketing strategy
Skills
creativity critical thinking strategic planning marketing communications marketing strategy
Project timeline
  • October 4, 2017
    Experience start
  • October 10, 2017
    Project Scope Meeting
  • November 2, 2017
    Midway Check In
  • November 30, 2017
    Experience end
Overview
Learner goals and capabilities

Students will create a strategic Public Relations Plan for your organization that achieves a marketing goal and/or solves a communication challenge.

Expected outcomes and deliverables

Phase 1 – Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit a detailed report on the outcomes of the project including:

  • A strategic plan with recommendations (PowerPoint).
  • Supporting materials and accompanying recommendations.
Project Examples

Beginning this October, 5 groups of student-consultants will spend 300 hours researching and developing a Public Relations Plan for your organization.

Simulating an agency, students will execute a strategic planning process including:

  • Situation analysis
  • Research and insights
  • Target audience identification
  • Strategy
  • Execution plan
  • Timeline and budgets

Upon completion, your organization will have a full communication plan (not including advertising) that will assist in achieving a marketing goal and/or solve a communication challenge.


Examples of project scopes include, but are not limited to:

  • Strategic PR plan to launch a new product or promote an existing product/service.

  • Integrated plan to raise visibility and attract new members for a nonprofit organization.

  • Creative approach and plan for publicizing a business to consumers.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.