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Marketing Communications Consultancy

Closed
Florida International University
Florida International University
Miami, Florida, United States
GD
Grizelle De Los Reyes
Professor
(2)
3
General
  • Undergraduate
  • 20 learners; teams of 4
  • 90 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 1/1 project matches
  • Anywhere
  • Academic experience
  • Large enterprise, Small to medium enterprise
  • Retail, Apparel & fashion, Consumer goods & services, Airlines, aviation & aerospace, Travel & tourism, Sports & fitness, Food & beverage, Entertainment, Hospitality, Insurance, Telecommunications, Technology, Education, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical, Marketing & advertising, Cosmetics & beauty, Liquor, wine & spirits, Public relations & communications
Categories
Marketing Communications Market research Marketing strategy
Skills
advertising public relations creative strategy communications strategy marketing research
Project timeline
  • January 8, 2024
    Experience start
  • April 27, 2024
    Experience end
Overview
Details

Student-consultants will work in groups to develop an integrated marketing communications plan for your organization.

The ideal company is a B2C type of company and interested in young adult and multicultural markets.

Learner skills
Advertising, Public relations, Creative strategy, Communications strategy, Marketing research
Deliverables

Each student-consultant group will submit a complete Campaign Plan Book including, but not limited to the following:

  • Executive Summary
  • Situation Analysis (Secondary Research)
  • Problems and Opportunities (SWOT)
  • Primary Research (qualitative and quantitative)
  • Creative Recommendations
  • Media Plan (social media, online advertising, offline marketing, etc.)
  • Administrative Implementation Section
  • Strategic Communications Plan with Creative Work
  • Evaluation Section
  • Limitations
  • Bibliography
  • Appendix (All documents used in the development of the campaign)
  • Brief Student Bio (one paragraph on each team member with photo)


Project Examples

Starting mid-May, student-consultants in groups of 5-6 will spend up to 540 cumulative hours researching, analyzing and creating a tailored communications plan for your organization.


Based on your guidance, the plan will help you overcome a specific challenge or opportunity your organization is facing.


This project will assist your organization in communicating and engaging with Millennials and Gen Z. It will be especially effective if you are thinking of introducing a new product/service or you are interested in re-branding/positioning.


Areas of focus for this project will include, but are not limited to:

  • Primary/secondary market research
  • Campaign creative theme and brief
  • Media planning (social media, online advertising, offline marketing, etc.)
  • Strategic Communications Plan with Creative Work
  • Administrative/implementation strategy.
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.

Share branding guide and other creative assets.

Client brief can be done via SKYPE but final in-class presentation to the client must be attended IN-PERSON by the client

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Be available to answer questions after first briefing.