Riipen
Log in Sign up

Marketing Outreach Consultancy

COMM 362
Closed
UBC Sauder School of Business
UBC Sauder School of Business
Vancouver, British Columbia, Canada
David Hardisty
David Hardisty
Assistant Professor
2
Timeline
  • October 23, 2019
    Experience start
  • November 28, 2019
    Experience end
Experience
3/10 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Market research Marketing strategy
Skills
research analysis consumer behaviour analysis consumer research
Learner goals and capabilities

This semester, student-consultants will conduct an A/B testing study on two messaging strategies for marketing your product or service. They will then analyze the results of this study to compare their effectiveness on consumers' attitudes.

Learners
Undergraduate
Any level
90 learners
Project
5 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Deliverables for this project will include:

  • 12 minute presentation including results and recommendations.
  • A powerpoint presentation.
Project timeline
  • October 23, 2019
    Experience start
  • November 28, 2019
    Experience end
Project Examples

Beginning this October, a team of five student-consultants will conduct a test to help you compare the effectiveness of two different messaging strategies for a product or service you would like to promote to determine which one is more effective.

The data that students collect from testing the 2 message variations will enable them to compare the results across two different segments of consumers and develop recommendations for the best type of messaging for you to use in promoting your product/ service.

Example projects include, but are not limited to:

  • Comparing the effectiveness of "actual self" (who I am) vs "ideal self" (who I want to be) advertising for an upscale bakery, depending on whether they want to target tourists or local consumers.
  • Creating and comparing the effectiveness (number of 'tear aways') of two different versions of a tear away poster.
  • Testing two different versions of signage for a charity donation box to measure their effectiveness.
  • Testing two versions of a signup page for an event to see which one receives more signups.

The study can take place either physically or online depending on what works best for your needs, but please keep in mind that the students are located in Vancouver, B.C. Click here to download an example of student work.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be located in Canada or the United States.