Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.We want students to help us build a marketing plan to grow and engage our target market.This will involve several different steps for the students, including:Familiarizing themselves with our current marketing goals and strategies.Researching how customers perceive our brand and marketing.Recommending new channels we should use for promotion.Identifying an appropriate budget for advertising.Bonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.

Financial Business Plan

We are excited to be launching a new business, (name of business and brief description of what the company will do). With any launch, having a financial plan is one of the keys to success, and we would like to involve students in creating one for our new venture.This will involve several different steps for the students, including:Learning about our business strategy from various employees to become familiar with our goals, mission, and products.Creating forecasts using Excel (or another financial software) for sales in the first year of operation as well as an income projection (conservative and aggressive).Working with our team to develop an expense budget.Conducting a break-even analysis timeline using financial projections.Reporting on projected assets and liabilities.Including visual comparisons such as graphs and charts to show the differences between the conservative and aggressive income projection.