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Communications for Business Strategy Challenge

CMNS 3000
Closed
Kwantlen Polytechnic University (KPU)
Kwantlen Polytechnic University (KPU)
Surrey, British Columbia, Canada
Sarah Duncan
Instructor Applied Communications
(1)
2
Timeline
  • January 18, 2021
    Experience start
  • January 26, 2021
    Project Scope Meeting
  • April 6, 2021
    Experience end
Experience
3/5 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Accounting Communications Product or service launch Marketing strategy
Skills
business strategy communication research report writing sales & marketing
Learner goals and capabilities

Do you have a business strategy challenge you want to tackle? In this project, student-consultant working in teams will audit, analyze, research, and then provide actionable recommendations on an organizational challenge that you feel could use some improvements.

Our students come from all backgrounds in the Business department including HR, Marketing, Accounting, and more!

I will be confirming client projects in November/December. Our students will be reviewing these client projects starting in January, and we will confirm the student (or group of students) that choose to work on your project by January 8th.

Learners
Undergraduate
Any level
15 learners
Project
15 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

The final project deliverables might include:

  1. 10-15 minute presentation of key findings and recommendations
  2. A detailed report including their research, analysis, insights, and recommendations
Project timeline
  • January 18, 2021
    Experience start
  • January 26, 2021
    Project Scope Meeting
  • April 6, 2021
    Experience end
Project Examples

Beginning in January, student teams will conduct an audit of a particular challenge in your business of your choosing. Based on your goals and input, the students will review, analyze and provide actionable recommendations for improvement or will provide insight about a new initiative they recommend.

Students will bring an outside perspective and up-to-date knowledge on business best practices to your business to allow you to improve employee satisfaction and efficiency, and reduce risk.

Project examples might include but are not limited to:

  • HR: Training & Development Programs (excluding Recruitment); Employee Retention; Organizational Culture Plan; Organizational Structure Audit and Review; and Use of Contingent Workers
  • Accounting
  • Marketing Communications: Social media marketing; customer behaviour; client outreach; SEO strategy and communications
Companies must answer the following questions to submit a match request to this experience:

Provide an opportunity for students to present their work and receive feedback.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions and participate in a structured interview.