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Digital Strategy for a media / cultural organisation

MMAPP16
Closed
University of Stirling
University of Stirling
Stirling, Scotland, United Kingdom
katherine champion
Senior Lecturer in Media and Communications
(1)
6
Timeline
  • February 1, 2023
    Experience start
  • February 2, 2023
    Project Scope Meeting
  • March 17, 2023
    Experience end
Experience
2/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Entertainment, Arts, Media & production
Categories
Communications Market research Product or service launch Marketing strategy Media
Skills
competitive analysis digital strategy business consulting business strategy research
Learner goals and capabilities

This is a practical project that asks students to provide a digital strategy for an operational media enterprise or cultural organisation. Students are seeking out media companies that have started to adopt to the digital environment. In the majority of cases, digital plans will already in place.

It is the job of the students to develop a strategy that differentiates from those in place and tell us what they can do better. This needs to be a plan utilising both strategic and theoretical frameworks discussed throughout the module as well as their own research into the organisation.

Learners
Post-graduate
Any level
40 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will complete a 1200 word report which will summarise the key analysis and suggested interventions. This can be provided to the organisation as a deliverable.

Project timeline
  • February 1, 2023
    Experience start
  • February 2, 2023
    Project Scope Meeting
  • March 17, 2023
    Experience end
Project Examples

Student teams will submit a digital strategy for the organisation taking the following structure:

  • Situational Analysis (inc a PEST analysis)
  • Objectives
  • Strategy
  • Audience/ customer segmentation, targeting and positioning
  • Organisation and Tactics (how the strategy will be enacted)
  • Measurement & Evaluation Analysis

The students are drawn from an international cohort undertaking both the MSc in Media Management and the MSc in Digital Media and Communication. In the course of their studies they undertake applied, practical projects for clients as well as business simulation activities, research projects and academic essays. If you would like a short digital strategy for your organisation or have an alternative project that students could tackle, please submit a request to this page to be reviewed by Katherine Champion.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.