The main goal of this course is for students to learn how to create an integrated marketing campaign for a client-based project. The project starts with objectives and budget set by the client. The students then briefly work on the analysis of external and internal environment, competition, positioning and differentiation. Next, the students suggest a detailed marketing communication campaign which include design of ads, slogans, hashtags and etc. They also do ad-pretesting, choose media execution strategy, timing and stay within the budget the client indicates. We usually have 1 class for in class client - class presentation where the goals are set by the client and students can ask questions. The rest of the semester the students may on some occasions email the client with clarification questions. At the end of semester, best teams present in front of the client and the winner is determined.