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Professional Selling

BCG203
Closed
Sault College
Sault College
Sault Ste. Marie, Ontario, Canada
DD
Daniel Drazenovich
Professor
2
Timeline
  • October 3, 2022
    Experience start
  • October 4, 2022
    Project Scope Meeting
  • December 10, 2022
    Experience end
General
  • Diploma; 2nd year
  • 39 learners; teams of 4
  • 20 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 4/5 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any industries
Categories
Communications Market research Competitive analysis Product or service launch Sales strategy
Skills
sales process online communication needs assessment sales presentations selling techniques research sales
Project timeline
  • October 3, 2022
    Experience start
  • October 4, 2022
    Project Scope Meeting
  • December 10, 2022
    Experience end
Overview
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from Sault College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this course will examine the steps in the preparation, presentation and the follow-up of a professional sale. This course deals with a hands-on approach to developing the tools to be successful in most selling situations. Emphasis is placed on building a relationship based on rapport and trust. Students learn and practice the fundamentals of the sales process including needs analysis, preparing sales presentations, handling objectives, confirming and closing the sale, and the strategic importance of follow-up and providing exceptional customer service.

Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
Project Examples

Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization's business initiatives.
  • Use current concepts/systems and technologies to support an organization's business initiatives.
  • Apply basic research skills to support business decision making.
  • Describe and apply marketing and sales concepts used to support the operations of an organization.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
  • Develop a Personal Selling Philosophy
  • Develop a Relationship Strategy
  • Develop a Product Strategy
  • Develop a Customer Strategy
  • Develop a Presentation Strategy
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

How is your project relevant to the course?

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.

Provide an opportunity for students to present their work and receive feedback.

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide relevant information/data as needed for the project.