Conduct a Brand Audit
General
- Undergraduate; 2nd year, 4th year, 3rd year
- 6 learners; individual projects
- 20 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 3 projects wanted
- Anywhere
- Academic experience
- Large enterprise, Small to medium enterprise
- Retail, Food & beverage, Technology, Consumer goods & services, Hospital, health, wellness & medical
Categories
Skills
Project timeline
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March 4, 2023Experience start
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March 31, 2023Experience end
Overview
- Details
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Looking to elevate your organization, and bring it to the next level? Bring on students from National University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.
Students in this program/course get an overview and practical application of brand management. It focuses on exploring the developing, sustaining, and leveraging brands in the marketplace. The course introduces brand research, brand development, and brand management and the importance for the modern marketer. Specific topic areas include brand management history, brand awareness, brand equity, and contemporary brand-sustaining strategies in the digital age.
- Learner skills
- Digital marketing, Sales & marketing, Business analytics, Business strategy, Data analysis
- Deliverables
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Deliverables are negotiable, and will seek to align the needs of the students and the organization.
Some final project deliverables might include:
Deliverables:
- Brand audit report
- Brand strategy document
- Brand implementation plan
Timeline: This project is expected to take approximately [insert timeline], with the following milestones: 4 week course
- [Insert milestone 1][Insert milestone 2][Insert milestone 3] To be agreed upon.
Project Examples
Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that students can complete may include, but are not limited to:
- Evaluate the shaping application of the possibilities of AI in a brand strategy.
- Conduct brand research and brand management for a business.
- Provide a brand audit for a business.
Tasks:
1. Conduct a brand audit:
- Evaluate the current brand identity, including the logo, tagline, brand messaging, and visual elements.Analyze the target audience and their perceptions of the brand.Evaluate the brand's online presence, including website, social media profiles, and other digital assets.Assess the brand's strengths, weaknesses, opportunities, and threats (SWOT analysis).
2. Develop a brand strategy:
- Based on the findings of the brand audit, develop a brand strategy that aligns with the company's goals and objectives.Identify key brand attributes and messaging that will resonate with the target audience.Develop a visual identity system that aligns with the brand's personality and messaging.Outline specific tactics and channels to promote the brand and communicate its value proposition.
3. Develop a brand implementation plan:
- Develop a timeline for implementing the new brand strategy.Identify key stakeholders and assign responsibilities for executing the brand strategy.Develop metrics for measuring the success of the new brand strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.
Provide an opportunity for students to present their work and receive feedback.
Provide relevant information/data as needed for the project.
How is your project relevant to the course?