Digital Marketing
ADMS 4245
Closed
IS
General
- Undergraduate; 4th year, 3rd year
- 40 learners; teams of 5
- 30 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 4/4 project matches
- Anywhere
- Academic experience
- Startup, Small to medium enterprise
- Any industries
Categories
Skills
Project timeline
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January 8, 2024Experience start
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February 20, 2024Interim report
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April 8, 2024Experience end
Timeline
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January 8, 2024Experience start
-
February 20, 2024Interim report
The interim report will provide an overview of the progress made in the project, problem identification, setting up of objectives, strategy to meet those objectives, action plan, key metrics for monitoring and analyzing performance, and so on. The scope of the interim report can be defined more precisely as per the project requirements.
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April 8, 2024Experience end
Overview
- Details
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Students can be engaged in
- doing keyword research for SEO,
- researching target audiences,
- creating target personas,
- creating, publishing, and promoting content for offline SEO,
- social media content creation and promotion,
- website performance analysis, and
- web content analysis.
- Learner skills
- Social media marketing, Content planning and creation, Online campaign management, Online traffic analysis
- Deliverables
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depending on the scope of the project, the deliverables can be in two formats:
1) Interim report outlining aims, objectives, and strategy that may cover
- target market and content ideas
- promotion list
- marketing plan
- key metrics to monitor
2) Final presentation outlining:
- Results and outcomes
- What went according to the plan
- How the plan was adjusted during the campaign
- Description of any other personal takeaways about marketing during the campaign. (Could be related to product-market fit, consumer behavior and influence, campaign management, channel promotion, etc.).
Project Examples
- Creating promotional content and customizing it for different social media platforms to increase audience engagement and cross-platform content promotion.
- Creating video content for promotion on YouTube, creating outreach and marketing plans for content promotion for a targetted number of views.
- Landing page content and ad creation and promotion
- Creating Spotlight Infographic, content planning, creation, and promotion