Brand Audit and Marketing Strategy
General
- Graduate
- 20 learners; teams of 4
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/2 project matches
- Anywhere
- Academic experience
- Large enterprise, Small to medium enterprise, Family owned
- Any
Categories
Skills
Project timeline
-
September 17, 2020Experience start
-
December 4, 2020Experience end
Overview
- Details
-
Student teams in the Branding course at Vancouver NYIT will work in collaboration with your organization to analyze your brand and create a marketing strategy plan based on the brand analysis.
- Learner skills
- Digital marketing, Sales & marketing, Business consulting, Marketing strategy, Research
- Deliverables
-
Deliverables could include any or all of the following, to be discussed prior to the commencement of the project.
- An oral (or video) presentation of the completed project
- A report summarizing process and findings (i.e., the brand audit and recommendations)
- Other brand management or marketing-related insights generated by student teams, as a result of this project.
Project Examples
Beginning in mid-September, a group of student-consultants will spend 30 hours developing research-based recommendations to improve your brand's success.
Based on the information you provide and the research conducted, student-consultants will provide recommendations and develop an actionable marketing strategy plan with the following components:
- A brand audit (i.e., brand inventory, brand exploratory if sufficient amount of consumer data is available, etc.)
- Current brand strategy analysis and evaluation
- Strategic and tactical recommendations to create and maintain your brand (e.g., an Integrated Marketing Communication plan for positioning of a new or repositioning of an existing brand)
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Have dedicated contact to interact with the students and any answer questions.
Be willing to evaluate and offer feedback to the work products of TWO finalist teams.