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Managing in an International Environment

INTB 412
Closed
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Gigi Raponi
Experiential Learning Intern
(10)
2
Timeline
  • January 20, 2021
    Experience start
  • January 15, 2021
    Community Partner Project Pitches
  • February 26, 2021
    Midway check in
  • April 9, 2021
    Experience end
Experience
3/5 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Market research Operations Project management
Skills
business consulting international business research business strategy
Learner goals and capabilities

In this course, students integrate and apply a range of multifunctional business concepts from marketing, finance, and general management fields to evaluate strategic decisions undertaken by organizations operating in international settings. Students analyze the current situation of international firms and develop potential strategic alternatives for the organization.

Working in small teams, 4th year business students will study your business and the best options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan.

Learners
Undergraduate
Any level
30 learners
Project
35 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

As mentioned, the scope and aspect(s) of the new market entry consultancy will vary depending on your company and its context.

In addition to a detailed report on market entry, students will also present their findings in a high level presentation to your company.

Project timeline
  • January 20, 2021
    Experience start
  • January 15, 2021
    Community Partner Project Pitches
  • February 26, 2021
    Midway check in
  • April 9, 2021
    Experience end
Project Examples

Student will develop a consulting report on the development of an internationalization strategy for your company including some of the following components. Depending on the nature of the industry you are operating in and the specific needs of your firm, students have completed the following types of work

  • Global / regional industry analysis;
  • Value chain analysis of the industry / firm;
  • Opportunities/reasons for internationalization;
  • Country/region selection;
  • Strategy recommended;
  • Entry modes suggested.
Companies must answer the following questions to submit a match request to this experience:

Approximately 10-hour commitment from Jan- April 2021

Timely provision of the required business information. Confidentiality agreements will be signed by students.

Prompt response when feedback or answers are required (2 business days)

Availability to meet virtually on the above dates and times. Hold timeslots on your calendar before applying. Have a back up person hold the timeslots.